Advertising With Voice Based Technology: Is It the Advertising Future?

Have you ever imagined what Alexa would be like if it had a body? Advertising with voice-based technology is becoming increasingly popular. Moreover, they are changing the face of the marketing and advertising world. This is why Amazon has stepped up. In its 2021 Super Bowl spot, Amazon wondered what Alexa would be like if it had Michael B Jordan’s body.

Amazon Advertising With Voice-Based Technology

Although Super Bowl ads frequently feature celebrity cameos, the appearance of actor Michael B. Jordan in the big-game commercial for Amazon was one of the best ones yet. So what did they do?

To support the fourth generation of Echo Dot, the Black Panther star teamed up with Amazon’s voice-recognition system, Alexa. Not only this, with an Amazon female employee admiring the smart gadget, the 60-second ad debuted during the fourth quarter of Sunday’s game.

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Advertising With Voice-Based Technology

Voice technologies are opening up new ways of serving the demand for personalization. Therefore, it’s time to explore through voice-based AI communication and the representation of your brand now. Brands that view their voice strategies as a long-term, strategic play are going to be well-positioned in the market.

People always assume that technology itself is the most important aspect of the tech world, but there is no way to create meaningful interactions with their consumers without creativity.

Moreover, highly creative ads lure consumers in and keep them engaged. In this ad, everything was made so much better by the scary eyes of Jordan, which are the unnatural glowy-blue you might recognize from the rings on an Amazon Echo device. Sounds like a world worth of creative thinking doesn’t it?

Hence, for successful ads, creativity is critical. Keep it easy, relevant, memorable, and be genuine with your message. Find ways to connect emotionally with your audience by showing them through a story.

Creativity in an ad sparks excitement and relevance for the customer. This way customers are going to be more engaged with your brand. Want to begin creating “creative and technologically advanced” advertisements? Get in touch.