Every brand plans its social media marketing strategy to gain reliability with the audience. This is what Dunkin Donuts has been planning too.
Are you planning for your wedding this Valentine’s Day? You can get married at Dunkin’s Drive-Thru. Dunkin has something special lined for their fans on Valentine’s day every year. This year this donut chain has planned a wedding of your dreams for three lucky New Yorkers.
All you need to do is post a photo with the hashtag #DunkinIDoContest and a caption on Instagram describing why Dunkin is their dream wedding venue by January 30. You can enjoy the festive decor, photo ops, Dunkin swag, $500, and the chance to start your happily ever after in the Wallkill, New York Dunkin’s drive-thru.
How Does Social Media Marketing Help Brands?
Social media marketing facilitates quick and productive brand recognition. The power of social media is impressive as you get to reach a vast number of people within seconds of publishing an ad, helping you reduce your costs, and through this social media marketing, make your content reach your intended customers.
When customers see your posts on social media, it will help them to create a positive image in their minds. Especially when you respond to their queries, organize contests, post original content, and so on.
Apart from the wedding on their menu, they are also coming out with Pink Velvet Macchiato and Dunkin’s Mocha Macchiato for coffee and chocolate lovers. Dunkin has also brought back their signature heart-shaped donuts and the Cupid’s Choice Donut. So, if not wedding, you can still treat yourself on Valentine’s day.
Bringing Your Customers Closer to Your Brand
Creating a well-thought-out plan for social media marketing and executing them well is important. It will draw the attention of your customers to your brand. Providing them with the best experience as you promise, would leave all your competitions behind. Get ready to witness some amazing experiences from Dunkin as Love is in the air!
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