Do you also have that one friend in your group who is a Kpop fan? There is so much craze for this industry. It has highly influenced a lot of people. That’s why I decided to research their marketing strategies and bring you an article on marketing lessons that you can learn from the Kpop industry.
K-pop has developed into a truly international phenomenon. Originating in South Korea, the Kpop industry has made sure it is heard, seen, and loved all over the world. You can see them everywhere as the South Korean pop culture has risen to prominence.
Be it Korean dramas on Netflix to Korean music and cuisine, they are everywhere. So, let us find more about it below.
How Did The Kpop Industry Rise Towards Success?
If I say Gangnam Style right now, your mind will automatically start thinking about its hook step. Gangnam Style became a global phenomenon. It received over 3.2 billion views and is still growing.
Not only this, there is a buzz in the whole world about the boy band that has rocked the world with their dance and music. We all know them and they are the BTS. Their hit ‘Idol’ set a Guinness World Record for the most-watched music video online in 24 hours in August 2018, beating superstars like Taylor Swift.
K-pop has grown into a multibillion-dollar industry. BTS, Blackpink, Twice, and TVXQ are not only among the most well-known members of the genre but also among the most well-known worldwide (Even while writing this article, Blackpink’s “how you like that” is playing in the background).
So how have they managed to reign supreme all over the world? Surely they have immense talent. However, if that talent wasn’t seen or heard, how could it have been loved? So, let’s see the amazing marketing lessons that the Kpop industry has taught us.
What Are Some Marketing Lessons That Brands Can Learn From Kpop?
Original Content is Important
Their original content is what people are crazy for, be it their music, movies, or shows. There is always a unique touch to it that makes it famous. In fact, K-pop is a distinct musical form from pop, hip hop, electronic dance music, and other genres.
What Do We Learn From This?
When it comes to establishing a brand’s personality and standing out, it’s important to consider what sets it apart from the competition. Your content is what your customers are going to look at and read. Hence, you must create content that is educational, informational, at the same time entertaining. Customers are always on the lookout for great content. This is your key to attracting more customers to your website and brand.
6 Expert Ways of Showcasing Brand Personality on Social Media
Social Media Marketing For More Reach
One of the marketing lessons from Kpop is the use of social media marketing. One of the most famous platforms that help budding singers gain popularity is Youtube. They use youtube as their stage and perform their piece. If their audience loves their song, it gets viral in just a fraction of seconds.
Not only on YouTube, but even on Facebook, Instagram, and Twitter, well before an artist’s debut, has become a new way for fans and potential fans to connect. You find all the artists on social media sharing their videos and posts daily.
They also document virtually every significant moment of their lives as performers, including at home, on the road, backstage at a concert, on-location, etc. They keep their audience updated with what is happening in their lives. With the support of social media, the Kpop music industry has come a long way, and it is just getting started.
3 Rock-solid Steps to Create Effective Social Media Engagement Strategy
What Do We Learn From This?
Having an online presence as a brand on social media platforms such as Facebook, Instagram, Twitter, etc. is a fantastic way to engage with your customers and communicate with them on a personal level.
Social media channels assist you in raising brand awareness and increasing leads and sales. It is important to give your brand a voice across these channels to humanize it. Share on X
Not just that customers can also send their feedback and engage with your brand. Customers enjoy receiving a personalized response rather than an automatic message when they leave feedback on your pages.
Create A Unique Cultural Ecosystem
annyeong jal jinae?
Did you get that? Kudos if you did, then you are truly a Kpop fan. If you did not, I just asked “hey, how are you?”
They build their cultural ecosystem in a way that their audience can understand what they say and follow. In fact, their fans get so mesmerized by them that many start learning their language to understand them better. That makes them different.
What Do We Learn From This?
Creating a unique cultural ecosystem is vital for brands. You will be able to stand apart from the crowd. Create a unique selling proposition that will instantly bring a rush of attention to you in the market.
For example, the devil series by Ryan Reynolds. You must have noticed the ads that his agency Maximum is bringing forward. They always have something that puts them ahead of their rivals. His brand Mint Mobile is also famous for its USP.
Light It Up Like Dynamite
One of the marketing lessons from Kpop is understanding customers. The Kpop industry understands what its audience wants and needs. They know how to please their audience by appearing and interviewing regularly. For example, if you take BTS, they have never failed to express gratitude to their Army.
They have shown their devotion through feedback and comments. Moreover, for their foreign fans, they released their first single in English which is called Dynamite. It created a new Guinness world record too.
What Do We Learn From This?
There is no doubt that understanding consumers is key to providing them with the type of customer service that they need. This will eventually lead to your brand’s success.
The more you understand your customers’ needs and preferences, the more likely it is to gain their loyalty. Bring out products that they need and make their lives easier. Product innovation is a novel approach to solving the issues that a large number of customers face.
Generation Marketing Guide: Reach More Gen X, Gen Y & Gen Z
Create Loyal Customers
They have one of the most active international fan bases in the K-Pop industry. The BTS refers to their fans as their ARMY. To maintain and grow their fan base, K-pop artists actively connect and communicate with their fans through different platforms and fan events.
Fan-created content is one of the things that keeps fan bases fueled in the K-pop industry. Fan blogs abound on the Internet, where fans post posts, videos, and pictures of their idols in multiple environments.
Another crucial way that K-pop fans assist their idols is by translating and transcribing videos and other material, allowing artists to reach into new markets.
What Do We Learn From This?
Without happy customers, you would not be able to sustain yourself in the market. Understand your customers and engage with them to turn them into your loyal customers. Your key to success is to keep customers coming back for more.
When you are loyal to your customers, they will also deliver the same to you. Over time, loyal customers will spend more money with you. In the end, your customers should be able to become your brand supporter.
Keep Experimenting
Experiments are a part of the Kpop journey. They never shy away from experimenting whether it is in music, movies, or any other. Blackpink, the famous girl gang had recently done a collaborative single, ice cream with the famous Selena Gomez. BTS is another group that highly does experimental activities to encourage their fans to watch their activities. Experimenting is one of the most useful marketing lessons from Kpop.
What Do We Learn From This?
There is no success without risks. You need to experiment with various strategies and products to achieve your goals. Be versatile and include all that you have not tried yet and see if it works. Experimenting allows you to turn a static brand into a flexible, alive, and flourishing one.
It helps you to share your personality and demonstrate to the world that you are not a product-driven brand, but rather a people-driven one.
Go Organic And GMO Free!Effective Grass-fed Marketing & Advertising Techniques
Key Takeaway: Kpop Marketing Lessons
The K-Pop industry expands and develops each day. The international popularity of K-pop helps to improve the reputation of Korea and has a positive effect on the Korean economy. The Korean pop industry has cracked the code to everlasting virality too.
So, are you all set to begin with strategies like the Kpop industry? Let’s build together something that goes viral and make a mark in the industry. You can reach us for more information.
Another Interesting Article For You!
