Brands have long used interactive advertising to gain the attention of customers. They are aware that an interactive advertisement creates an overall experience for the audience. Thus, making the customer interaction more engaging. It also adds value to a company’s claims.
Interactive advertising is winning and this time, Heineken Brazil took it away.
Heineken created a clever 3D ad, an interactive billboard that was also a fully functioning bar in brazil. This outdoor bar from the ad was open for 3 days on Rio de Janeiro road. This ad encouraged drivers to pull up and grab a #Heineken 0.0, the company’s zero-alcohol lager, free of charge.
A creative and interactive ad helps in drawing the attention of the customers to your brand. It also helps in maintaining a deeper relationship with your customers.
In this instance, the height of the Heineken billboard was designed in such a way so that drivers, who had to be 18 and over, could pull up and unwind their car windows to catch a free beer.
This way they ensured social distancing, and at the same time creating a fun sighting for the customers. This gave customers the message that they follow the rules strictly and provide their consumers with the best service in all situations.
Such kinds of interactive ads demonstrate a brand’s ability to innovate and deploy unconventional ways of advertising.
It’s not easy to create an interactive ad, but if you know what people are looking for and innovatively offer it to them, your ads will be something they want to see rather than ignore.
Want to create the most eyeball-grabbing interactive ad of all time? Get in touch.
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