Summer is here. Pepsi is all set you give a refreshing drink with its new tropical flavor. The brand’s first fresh permanent flavored cola in five years is Pepsi Mango. Let’s look at how Pepsi has engaged ‘innovative product and marketing.Â
How is Pepsi Marketing its New Product?
The beverage will be available in 12-packs of 12-ounce cans and 20-ounce bottles. This is available in both regular and zero-sugar varieties.Â
Pepsi produced a national television commercial that will also be broadcasted on digital platforms. The commercial, which is set to Jason Derulo’s uplifting top 40 hits “Take You Dancing,” shows a mango popping out of a fruit bowl and rolling over to its perfect match, a can of Pepsi. They have launched the exciting new flavor Pepsi Mango.
To promote the launch, Pepsi Mango will launch a matchmaking social media series in April. This social media series will feature single people. Pepsi will introduce single individuals in this campaign.
They also plan to assist singles in finding a partner. The participants will share their bio descriptions and contact details to enhance introductions. This will help people to socialize and not to have a drink alone.Â
Innovating and Leading the Market
Innovation has long been a vital component of the business world. Identifying a consumer need and then developing the best solution for it can be extremely helpful for your brand.
Thus, you give your loyal customers the chance to be the first to obtain the newest and greatest product available by innovating ahead of your rivals.
Great innovation needs great Innovative marketing. Innovation leads to originality. Customers love brands that are original and transparent. Hence, when you invest in innovative product developments and marketing, your entire brand benefits from it.
Do you want to create such creative marketing strategies? Email us at [email protected] and we will help you build the best strategies. Â
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