for For many businesses, the IGTV format sounds very new though it has been around us for a while. The Instagram IGTV feature is becoming popular these days to carry out social media marketing campaigns especially Instagram.
Being successful on Instagram is not just about increasing the number of your followers but is a lot more about creating great content and engaging audiences. You might feel overwhelming thinking about the possible outcomes when you start with an Instagram marketing strategy. So, you need to have clear and careful planning to succeed.
So, let us discuss a simple yet highly effective 5-step strategy on how to use IGTV for Instagram marketing in 2022. But before that, let us gain brief knowledge about what IGTV refers to.
What is IGTV?
Instagram TV or IGTV is a long-form video channel accessible from Instagram. It is a standalone app that allows creators to upload high-quality and long-form videos.
IGTV allows Instagram users to upload videos of 15 mins on mobile devices and 60 mins long video on desktop web browsers.
Through IGTV users can create compelling content to interact and engage with their audiences. I must tell you one thing since social media is all about delivering engaging content, IGTV is worth investigating.
You can also take the help of social media scheduling tools like Meet Edgar that allow you to create a feed of content that is never-ending. Moreover, it will automatically publish it to Instagram as well as other social media platforms.
The 5-Step Strategy for Using IGTV for Instagram Marketing
Let us get into a simple and effective 5-step strategy for using IGTV for Instagram marketing in 2022. Read the points given below and go ahead with your Instagram marketing.
Get Started With Your IGTV Channel
The very first step for using IGTV for your Instagram marketing is to get started by setting up your IGVT Channel. This is a very easy and crucial step that will determine your IGTV channel’s performance in the future.
Once you set up your business Instagram account properly, the IGTV channel becomes easily available to you. It does not involve any extra steps.
So, once you fill in all information about your brand and yourself, you can click on the IGTV icon to create your channel. You just need to follow a few prompts and you are good to go to upload your videos.
Determine Your Ideal Audiences
Before thinking of your content strategy and publishing videos on your IGTV channel, you must do your research and prepare yourself very well.
Determine your target audiences to succeed in your Instagram marketing. Your motive is to increase your reach through Instagram marketing, so you can best achieve it when you research more about whom you want to target.
You can also segment your target audiences and create personalized videos. For instance, you can create makeup tutorial videos that target newly married women or young college-going girls, etc.
Plan Your Content Strategy
Planning what to publish on Instagram is the most important aspect of Instagram marketing to drive sales to your business. It will include guidelines for your videos along with their posting schedule.
Think about topics that you want to cover which will garner greater engagement. Remember, whatever you create should resonate with the needs of your audiences, only then it will drive more traffic towards your business.
While posting videos, plan your actions in a better way to hit a larger segment of your target audiences. Take note of days and times in a week and stay consistent to improve your metrics.
For instance, if you are posting in the late evening, more people will see your videos as they are free from their work and relaxing. So, it is a great time to target your audiences and increase your business’s popularity through Instagram marketing.
Create and Upload Engaging IGTV Videos
Before creating a video, prepare a script for your IGTV video. Doing this, allows you to understand the structure of your videos in a better way.
Start by determining a topic that you want to cover in the video, write a script and create the video in a structured way.
Then, upload your engaging videos to your IGTV channel. Do not forget to choose the right cover image with a catchy title.
All other things are the same as any other Instagram post. You need to write a caption, add tags and hashtags. So, make your customers bound to like, share, and comment on your videos.
Analyze Your Performance
Last but not the least, do not forget to analyze your content’s performance. Your work does not end once you have published your video. The actual work starts when you begin to analyze your performance.
Remember, all metrics related to your videos are important. They help you understand what works well for you and where you need to improve.
You can also access Instagram insights and check how many people saw your video, liked it, commented on it. Other factors like audience demographics, profile visits are also available on Instagram insights which can help you a lot.
Key Takeaway: Use IGTV for an Instagram Marketing
So, IGTV for Instagram marketing in 2022 is going to be very effective tool for launching an Instagram marketing campaign. So, share well-planned and high-quality video content to gain greater attraction. It provides businesses an opportunity to connect with a wider set of audiences.
Use the easy 5-step strategy given in this article and I am sure you will be able to incorporate IGTV into your Instagram marketing. Do not forget to create engaging and creative content to attract more audiences to your business.
If you need any help to carry out your Instagram marketing, you can contact us anytime. We are always there to help you.
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