In this article, you will develop an understanding of the importance of eCommerce SEO and some very important eCommerce SEO tips to increase your visibility.
Introduction
The challenging part is not to build a beautiful eCommerce website. The challenging part is to bring visitors to that website.Â
What are you going to do with an eCommerce website, if no one visits it?
In this eCommerce blog post, you’ll find answers to the following questions:
So, Let’s dive in and figure out how you can bring your website out of the darkness.Â
What is SEO?
You must have heard this word at least one time since you started your business.
Many business owners still don’t know what it is, but they know that they SEO for their eCommerce business if they want to survive.
SEO or Search Engine Optimization is a way of increasing your website search ranking and bringing it to the first page of Google.
More search engine visibility brings more customers. That’s why it’s becoming a very crucial part of business growth strategies these days.
What is eCommerce SEO?
SEO for eCommerce websites means improving the search engine ranking of your eCommerce sites.
It means bringing your website to the first page of Google and increasing your visibility.Â
Read- Do I need digital marketing?
This generally implies an organic approach which means traffic which is generated without running online ads.
When people are searching for products that you offer, you want to be ranked as higher as you can.
This will increase even the top-of-mind ranking of your products which will build greater brand awareness.
Being found on the internet is the first step to success.Â
Why is SEO Important for Your Ecommerce Business?
You must have seen yourself that you never go past the first or maximum third page of Google or Bing for any of your search queries.
If you have not noticed it yet, try searching for something and see on what results do you click?
I am certain you understand my point now.Â
Only 4.8% of people go to the second page of Google to find the answer to their query. Share on X
Web traffic and web sales live on the first page of Google.
The reason for bringing your website on the first page of any search engine is very simple –
- You do eCommerce SEO
- Then, your eCommerce website’s ranking go up,
- Your website starts showing on the first page of Google or Bing
- Now, being on the first page of Google or Bing means more visibility.
- More visibility means more clicks
- Which will lead to more leads
- Again, More leads mean more customers
- That means more sales
- More sales mean more profits
- And thus, More profits mean more ROI
How to Do eCommerce SEO?
By now, I must have convinced you that eCommerce SEO is very important for your business.
Good SEO can make you the most successful eCommerce company owner.
On the other hand, Bad SEO or no SEO can make just another name in the crowd.Â
You must be wondering what is the next step now. How can you start it for your business?
An effective SEO like any other business thing starts with an effective strategy.Â
Just like you can’t start a business without a proper business strategy, you can’t start SEO without a proper strategy.
How to Create an Ecommerce SEO Strategy?
I know what you are thinking right now.
All you want to do is go to Google and type the best eCommerce SEO strategy. I am sorry to say but this is not going to take you any farther than where you are now.
If you can google the best eCommerce SEO, so can your competitor.
After all, you all are going through the same problem and you all have the same goals.Â
A good strategy is never one-size-fits-all. It’s always tailored according to a business.
Its foundation is a strong market research and strategic thinking.
You have to understand your business, your competitors, market, opportunities, and so on.
Once you get a better understanding of all these things, you will be able to come up with an eCommerce strategy that works.
If you find it too much, it’s better to get an eCommerce SEO expert.
As a business owner, your time is more important than anything else.
The time you will waste on implementing a bad SEO strategy will push your business back by many years if your competitor ends up implementing a good strategy.Â
Recommended: Easy 4-Step Cross-Selling And Up-Selling Strategy For Ecommerce Businesses
What are the Best eCommerce SEO Tips?
If you’re implementing a DIY eCommerce SEO or if an eCommerce SEO company is implementing it on your behalf, make sure that you are following the below-mentioned tips:
Tip 1) Strategy
I can’t emphasize enough how important a good strategy is for the success of any kind of SEO work. Don’t just hit arrows in the dark.
Tip 2) Website Design
A good eCommerce website is more than just a list of your products and a checkout option.
I see many business owners make the same mistake. If SEO is important, so is your website design. They are not independent, they are interdependent.Â
Here’s what you can do:
1. Keep the Site Architecture Clean
Your visitor should never feel lost in thousands of links your website has (millions many times like in the case of Walmart).
There should be an easier way to navigate on your website and discover products.Â
2. Use Breadcrumbs
It’s a good practice for eCommerce businesses. Just because there are so many categories and product pages, breadcrumbs make it easier in organizing the links.
3. Rule of Three Clicks
Remeber, it should take only three clicks for any visitor to reach back to your home page.
Let’s say your web visitor is viewing the red sports shoes on your website.
The first click to go back can take to the shoe category, the second click can take to the men’s category, the third click can take to the home page.
Related: 5 Insanely Simple Ways To Increase Ecommerce Sales For Startups
4. Trustworthy and Safe
This is one of the most common mistakes I see eCommerce business owners make.
The entire website will look either very shady, hacked, insecure, or spam and the website owner will expect to make a sale of products.Â
Let me make this thing very clear as a marketer, as a business owner, and most importantly, as a customer; trust is the most important thing in the age of digital technologies.Â
Every user just like me thinks a thousand times if the website where they are sharing their payment details can be trusted or not.
And can they be blamed for this?
Definitely not! All these spamming and camming schemes have made everyone extra cautious.
That’s why your website should shout out to users with every little detail possible that you are not spam, You’re not here to take their money away.
On the other hand, you’re here to help them out. Their privacy and security are as important as your own.Â
Tip 3) Local Ecommerce SEO
There are many people around you who are actively searching for your products.
All you have to do is bridge the gap between your business and your customer.
If they won’t be able to find you, they won’t ever know about you or the product that you have to offer.Â
That’s why for reaching these local customers, you have to start doing local eCommerce SEO.
This will help you in not just digital sales but also in increasing your physical store visits.
All the local searches also show the address of the store which can help in directing traffic to your brick and mortar store. Read: Use Google My Business to rule the local market.
Tip 4) Keyword Research
Unlike other industries where you are dealing with just one product, the eCommerce site involves thousands of products and thousands of keywords.
Having a long list of keywords doesn’t decrease the importance of keywords. They still remain the most important part of your business.Â
Spend enough time researching those and making a thorough and effective list of keywords for your eCommerce products.Â
Tip 5) Keyword Cannibalization
You have so many products on your website. Few of those products have the same features.
Let’s say two knee-length red dresses.
Irrespective of the similarities, there are still some differences and your keywords should be focused on that.Â
Never try to use the same keyword and keyword description. It leads to keyword cannibalization where both keywords start competing with each other, even though they are a part of the same business.Â
Tip 6) Focus On Quality Link Building, Not Quantity
When new in the field of SEO, it’s very common to get distracted and start doing link building excessively.
I have to repeat myself here but it’s the quality that matters.Â
As a consequence, try to do link building with high authoritative websites.
Mainly from your own industry. A truck-selling website talking about fancy women’s dresses on their websites won’t help.
The two don’t match at all and even search engines know that.
What is an Ecommerce SEO Agency?
An eCommerce agency is an agency that provides SEO services to eCommerce business owners.
They understand the digital landscape and they also understand the eCommerce retail landscape.
And they are able to easily combine the two which leads to long-term business growth.
At Bizadmark, our CMO has experience working with 80-100 leading eCommerce businesses including Ralph Lauren, Dick’s Sporting Goods, Bath & Body Works, Zales, and many others.
This has given her a complete understanding of the eCommerce world which reflects in her eCommerce business growth strategies.
What are Ecommerce SEO Services?
eCommerce SEO companies provide various services.
They are eCommerce business experts and their specialty lies in their eCommerce strategy. Here’s what all they provide –
1. Ecommerce Strategy
They start the work with complete research about the business. According to the results of their research, a company’s business goals, they prepare a customized SEO strategy for improving search engine ranking.Â
2. Keywords Strategy
They are the ones who will take care of all your keywords related work.
Moreover, they will research you and your competitors.
Furthermore, they will understand your customers and their search intent.
Based on all this, they will form their keyword strategy and then will prepare a list of effective keywords.Â
They will make sure that all the keywords are optimized for the search engines and are not leading to any form of cannibalization.
3. Link Building Strategy
They won’t randomly start the link-building work.
They know that a bad link can actually harm a business rather than helping it.
Many websites have been completely deindexed from Google just because the business owner or the agency they worked with followed bad linking practices.Â
Do NOT buy backlinks. It’s a curse.Â
Google wants to make sure that its users are getting the best results and the same should be the goal for your business.
You don’t want to force your product on somebody who is not interested in it at all.Â
4. Website Optimization
Many eCommerce companies also provide website optimization services.
This means they will help in identifying the friction on your website which will be hampering your sales and will help you provide a smoother experience to users.Â
Key Takeaway: Ecommerce SEO Tips
So here it was, everything about the easiest moneymaking eCommerce guide for you.
An eCommerce website with no traffic is no business. It’s just a part of the crowd. A business needs more than that.Â
A business needs to stand out in the crowd.Â
When it comes to standing out in the crowd of eCommerce businesses on the internet, the tool you need is eCommerce SEO.
A good eCommerce SEO is not standard. It’s not readymade that every business owner can use. All the business owners doing the same thing defeats the purpose of standing out.Â
Moreover, good eCommerce SEO starts with a great eCommerce SEO strategy that is custom to the business, its target market, competition, and business goals.Â
It also involves following some good SEO practices. These practices help you match your business with the right set of customers. Google likes that.Â
When your eCommerce SEO goal will start matching with your search engine goal, you will start seeing the results. This is the most important thing you need to remember.
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