Since the world is going digital, it’s making its way to the roots of cosmetics too. Moreover, vegan cosmetics demand is growing tremendously these days. So, digital advertising for vegan cosmetics can surely help you move ahead.
Veganism is becoming popular globally and everyone seems to be shifting towards vegan products. Vegan culture is not only spreading in terms of food, it is also expanding its horizon to every industry including the thriving cosmetic industry.
Therefore, it is imperative for your vegan cosmetic brand to explore the horizons of digital advertising. This way, they will be heard, seen, and loved. So, how are you going to stand out in this emerging market?
Read on to find out all about digital advertising for vegan cosmetics to thrive in the beauty industry. Here, we go!
Understanding the Vegan Market
The number of vegans around the world is massively rising. When you scroll through any social media platform, book, or magazine, you will find numerous posts and products related to veganism.
Veganism means the absence of meat-related ingredients in a particular product. People these days are demanding cruelty-free and plant-based products globally.
One of the reasons that people have been shifting towards this decision is because of their love and compassion for animals. They think more about aminal rights.
People have been experimenting and coming out with amazing lip-smacking vegan dishes that you cannot resist. Not only this, from clothing to cosmetics, people are preferring products that exclude animal products in them.
Recent researches have shown that over the last 15 years, the number of Americans adopting plant-based diets has risen by almost 9.6 million.
Understanding the Vegan Cosmetics Market
Earlier people started by adopting vegan food items. Then it gradually shifted to the clothing industry and now even the cosmetic industry has been turning vegan encouraging people to support and join and use vegan products.
Consumers are changing their choice from chemical-based beauty products and are opting for more natural-based products.
Beyonce and Jay Z are always seen promoting veganism and joining movements that support veganism.
Hence, all these have led to a massive demand for products in the beauty industry that are vegan thus increasing the popularity of the vegan beauty industry.
A study revealed that the global demand for vegan beauty products accounted for US$ 14.3 billion in 2019 and by 2029 it is projected to be US$ 25.3 billion and is predicted to register a 5.9 percent CAGR.
5 Reasons Why Digital Advertising is Important For Vegan Cosmetics
As you already know, the vegan industry is growing massively at present times. Therefore, digital advertising will help your products to get greater visibility. Here are a few reasons why digital advertising is important or your vegan cosmetic brand.
1. Provides You With Global Reach
Everyone is available on online platforms these days. So, it is easy for you to connect with people from different parts of the world at the same time. So, digital advertising will help you to reach your target customers globally in a short time span thus helping you increase your brand awareness.
There is a huge demand for vegan cosmetic products at present times. To meet the growing demand, you need to digitally advertise your product and grow its popularity.
For instance, when you advertise vegan skincare lotions, lipsticks, etc. people are going to notice your brand as you provide them something different. This will help you develop long-term relations with your customers.
Therefore, effective digital advertising will help you reach your audience at a global level thus generating more sales and profit.
2. Makes it Faster to Connect With Your Target Audience
If you only use traditional marketing, a lot of your energy goes into reaching audiences who might not be interested in what you aim to offer them.
So, digital advertising will help you reach your target audience, especially those who are interesting in using vegan beauty products.
Knowing about your target audiences helps you to give them a personalized experience thus easily satisfying their needs.
For example, if most of your customers are demanding vegan skincare products, tell them that your product is the best product in the market and chosen by most people.
This is an efficient way of advertising your brand and your products.
3. Stays in the Mind of Customers
Your customers will continue to see your advertising as they stay online most of the time. So, creating catchy ads help you stay on the minds of your target customers for a longer time. Use social media platforms effectively to gain the attention of your target customers.
When you are consistent with your content and ads, it helps you to gain greater visibility.
Hence, when they are in need of a product, they will instantly choose you over others.
4. Gives You a Platform to Show Your Creativity
Advertisements are all about creativity. Customers love ads that are unique and creative. Such ads are always remembered by everyone. Hence, you need to be as creative as possible to reach your customers so that they don’t think twice to buy your products.
Be always transparent and show your customers that you create the best beauty products. The vegan industry is an emerging market and there is going to be huge competition and customers can get confused between brands.
Show your customers why your customers need to apply your beauty products and how being a vegan brand is the best way to give back to nature. This is why you need to be creative with your ads so that you can reach your customers instantly and generate sales. Digital advertising for your vegan cosmetics is very important in today’s market.
5. Lets You Measure Data & Mine Insights
The advantage of using digital advertising for your cosmetic brands is that it helps you to measure the results of your ads. When you analyze the response for your audience on your ads, you can understand how your ad works.
After you have sent your ads on social media, you can open the analytics page and check for the number of impressions and engagements that you receive, and create strategies accordingly.
A quick tip- FOMO(Fear of missing out) is a great way of grabbing your customers’ attention and generating sales.
When you bring out an ad about your new vegan makeup essentials in the form of FOMO ads, it creates a sense of urgency among the customers. This will make your target customers purchase your product immediately.
What Kind of Digital Ads Work Best for Vegan Cosmetic Brands
1. Display Ads
This is the most common kind of ad that you can see when you open any website. This kind of ad usually uses images and text.
You can use ad type for any announcements or to inform your customers about your new products, give information about health, skin, etc. so that they recognize your brand easily.
You can also use it to showcase your new arrival or range of other products to create excitement among your customers. Give them a little information about veganism so that people are more aware of such product varieties.
Your audience is going to click on the ad if they find it catchy and effective.
2. Native Ads
These are very popular ads that you see every day on your social media feeds. These are the sponsored ads that can easily slip into the feed and grab the attention of your customers.
Use high-quality visuals to show your products to the customers to influence their purchasing behavior.
For instance, if you are showing your new vegan eye-shadow collections, ensure that you use it creatively and let your customers know that it is vegan the best product to enhance their look.
Customers look at the idea of transparent beauty. So, you need to show them that your beauty products are smooth and natural. Your digital advertising for the vegan cosmetic brand should be visually engaging.
Related: All You Need to Know About Native Advertising
3. Social Media Ads
This is undoubtedly the best platform to get your customer’s attention towards your brand and its product. Social media is like the hub for online advertisements and the easiest way to grab the attention of your customers.
Facebook, Instagram, Snapchat, Pinterest, YouTube are a few platforms that you should definitely use to reach your customers.
For example, you can share a lot of video ads and image ads with your customers and let them know all about vegan cosmetics.
A lot of brands are adopting social media ads and are witnessing amazing results. Cult beauty, which is a vegan cosmetic brand has used ads on social media beautifully and gained immense popularity.
They use a lot of ads and interesting content like tutorials, influencers, etc. to engage with their audience. They also have super zoom ads that show the customers all the vegan ingredients they use which help in building brand loyalty.
4. Video Ads
Videos and stories are the best way of connecting with your customers. Digital advertising through video ads helps the customers to understand your vegan cosmetic brand.
Make your video ads informational, entertaining along with data reports to keep your customers engaged. Do not make your video too long. Try to deliver all information in a limited time frame to keep their interest intact in you.
You can use YouTube for delivering video ads.
Ensure that your videos are of high-quality with catchy effects that is eye soothing.
Related: Online Video Advertising Tips (Agency Ad Secrets Revealed)
5. Pinterest Ads
If you are engaged in vegan cosmetics e-commerce brand, then this can work best for you. Pinterest ads are the way to grab the customers’ attention using all high-quality images.
Here, you can show all your products to your customers and if they like it, they can pin your ads for immediate purchase or future reference.
You can use high-quality images and videos with small text on them which gives information shortly and crisply.
6. Influencer Ads
Taking the help of influencers who understand your brand and your customers’ needs will help your brand to grow. They will also help you in gaining new followers and customers thus increasing your reach.
Social media is popular for using influencers to promote brands.
Like, if they are promoting your cosmetics, they can talk about the benefits of using your vegan lipsticks, etc. to compel your customers to purchase your products.
5 Latest Vegan Beauty Trends
Veganism is trending these days.
As more and more people are shifting towards veganism and opting for vegan cosmetic products, we need to also understand the trends within this industry.
When it comes to the latest trends, here is a list of a few trends that can be considered popular in the vegan beauty trends.
Brands Going Cruelty-Free
Needless to say, when you are a vegan cosmetic brand, you are aiming at a cruelty-free approach.
Vegan brands believe in not being cruel. The same goes for beauty products as well. When a brand is cruelty-free, it means that the product is developed without using any animal product in it.
Most of the vegan brands, be it beauty brands or any other, are strictly against using animal-derived products.
For example, a beauty brand called ‘COVERGIRL’ earned a cruelty-free International Leaping Bunny Certification. The city-owned beauty brand worked with CFI to ensure that all products of COVERGIRL are cruelty-free.
Vegan Cream Lipsticks in Lip Trends
Lipsticks will always be among the top list of women’s beauty products. Talking about veganism, vegan creamy lipsticks are here to stay.
In the competition of matte and sheer, vegan cream lipsticks give a pop of bold color without any dryness.
Some are made from green tea extracts which add another layer of reliability and quality to these lipsticks.
A brand like Lime Cream offers a wide range of cream colors through its signature Unicorn Cream Lipstick and Matte Velveteen collections.
Edible Beauty Products are On The Rise
Vegan cosmetic products sound like an amazing idea. What if brands take it up a notch?
Edible beauty products are increasingly taking the shelves and becoming the new hot and happening thing in the cosmetic world.
Brands are striving to create such a concoction of herbs and plant-based extracts that are filled with nutrients not only good for your skin but one you can even eat.
From cleansers, facemasks to lipsticks, these edible products filled with antioxidants, vitamins, and nutrients are going to offer the customers an entirely new experience.
Plastic-Free Packaging
I will explain this to you with an example. Lush has come up with plastic-free packaging. After its successful launch of the package-less vegan foundation, the brand then expanded its plastic-free range that brought highlighters and lipstick.
Lush is an all-rounded product that incorporates plastic-free packaging, cruelty-free products, vegan organic beauty products. Sounds awesome, right?
This trend won’t fade in the coming years because everyone is becoming health conscious, skin conscious, and many more.
Sea Plant Infused Beauty Products Are on The Rise
This is very trendy these days in the vegan industry.
Beauty lovers love to slather their bodies with organic products and this is where see plant-based beauty products have gone trending.
The ocean is full of secrets and mystery. It also contains within itself plants and weeds that are amazingly good for the skin. (Hey, that’s why mermaids are so beautiful right?)
This is why incorporating the goodness of plants and weeds of the sea into vegan beauty products is becoming the new trend.
A popular vegan brand like Pacific already sells products that are rich in antioxidants and plant extracts.
Its product, Kale Detox Deep Cleaning Face Wash gets its power from kale, seaweed, and blue seakale.
11 Expert Digital Advertising Tips for Vegan Cosmetics
The beauty consumption and cosmetic market are continuously growing. The digital world has also taken the beauty industry to a much higher level.
Let’s discuss digital advertising for vegan cosmetics.
1. Build Brand Advocacy
To advertise your brand effectively, start by building your brand advocacy.
Create a community to leverage your brand experience with others. It also gives your customers a chance to become a part of the brand that resonates with their needs.
As a vegan beauty brand, you need to find your voice and stick to it. Inspire your customers to give feedback and keep your brand at the front. This will assist you in effectively advertising your vegan brand.
2. Identify Your Target Market
Your target audiences are those who use vegan cosmetic products. So to advertise them, you need to know what your audience looks like inside and out.
Once you are done with this, identify their needs and which cosmetics are of higher demand among your target audiences. Then come up with ways to advertise them.
This will channelize your efforts and make your task easy. Also, keep a track of how many customers are buying your product and choosing others.
For instance, the skincare brand CeraVe is highly recommended by dermatologists as some of its products are vegan-friendly. It found a new set of customers recently which is GenZ is using it and the credit goes to TikTok and influencer advertising.
3. Go for Social Media Advertising
Social media is an evergreen platform with innumerable people using it. You can use useful hashtags.
This allows you to make your vegan brand distinct and make it more accessible to your customers.
Also, create posts for your products in a distinct way like your product. Your vegan cosmetics have something different than other regular cosmetics. So find it out and go with it.
4. Add Testimonials
Testimonials are the best way to advertise your vegan brand to the target market.
It will help other customers in influencing their buying behavior and decision-making process.
Find all ways to shorten your customers’ research. Provide them with all information and other related links that add value to your vegan cosmetic brand.
5. Showcase Your Vegan Cosmetic Product
Who says that vegan cosmetic brands do not look attractive. With gorgeous models using these products, it has become very popular in the market.
You can take a look at other vegan cosmetic brands on Instagram and take inspiration from them.
Come up with appealing photos of products and videos on social media. Remember, graphics have a great role to play here. So, add all important elements into it and you are going to shine.
6. Content Marketing is the Way to Go
Content marketing is a great tip when it comes to positioning your brand digitally.
After all, it is all about distributing relevant information to engage your target audiences.
Producing healthy and relevant information about your vegan cosmetic brand will surely attract relevant customers to you.
For instance, create ‘how to’ tutorials to teach morning skincare routines or home spa treatments.
7. Opt for Social Listening
Do you listen to yourself on social platforms? This can help you a lot in advertising your vegan cosmetics. I will tell you what social listening is?
Social listening is a practice of monitoring the online presence of your brand by searching and analyzing online conversations about your company, products, your competitors, etc.
This can help your cosmetic brand to understand what is going on in the market and act accordingly.
There is also social listening software called Brand 24 which can help you.
You can also choose keywords that are relevant to your brand for example, ‘your brand name’, ‘skincare routine’, ‘best vegan products and many more. This will help you in advertising and also in gaining traffic.
8. Follow the Trends
To advertise your vegan cosmetics you need to stay ahead in trends. You know that your customers are more into using organic products, so keep track to see which products are liked by them.
Moreover, vegans are always ahead in trends. They just miss trends on animal-based products. So take this opportunity to advertise yourself.
For instance, you can correlate your cosmetic products with the ongoing trend and enjoy the fun. Give a vegan touch to your advertising.
9. Go For Personal Branding
The power of personal branding is above all powers.
It is you who has the entire capacity to do whatever you want to do. Bring out the extraordinary element of your vegan cosmetic brand and engage yourself in branding activity.
Talk openly about your future goals and missions and make your position strong in the market. Do not forget that you are a vegan brand.
For instance, people are too choosy about the face creams they apply. So your skincare cosmetics should highlight what is unique in it.
This will help you drive more customers to you. Also, explain how you are aiming to revolutionize the entire brand and its products in the future.
Remember most of the customers like brands that tell stories through their advertising. So what better than this for your vegan cosmetic brand?
10. Come Up With Unique Ideas
Advertising works wonders with good ideas. Whenever you advertise your cosmetic product, just think of something new that will pull your customers.
Publish visually appealing content with graphics on social media and also go for collaboration.
For instance, you can also collaborate with aspiring Beauty MUAs. They love natural cosmetic products and can help you to attract more customers.
11. Collaborate With Hotels and Spas
You can collaborate with popular hotels and spas to popularize your vegan cosmetics. It will help you in creating a holistic approach by partnering with other brands.
These brands in turn promote and advertise your brand to their existing customer base which increases your followings.
For instance, the Polish natural cosmetic brand, Alba1913 is cooperating with one of Poland’s most famous hotels. It provides all cosmetics for spa sessions at the hotel.
So this is how it works.
Decoding Digital Advertising Techniques of Popular Vegan Beauty Brands
Kat Von D Beauty
They have been doing an amazing job in the vegan beauty industry. All their ads are professional and would want to make you purchase their products right away. It’s the dedication to veganism that is truly shown through their ads.
Kat Von has all types of ads on social media like images and texts which focus on their products and the models at the same time, showing you the feeling after using their products.
They also use a lot of image ads which show mostly the offers they provide like discounts and sale ads to attract the customers. They also have a lot of influencers who are digital advertising for their vegan cosmetic brand.
With around 5.5 Million followers on social media, this vegan beauty brand has been wowing people with its products and ads online.
Elf Cosmetics
They are a fully vegan brand and use recycled packaging. They flaunt their products on all online platforms and follow their motto of cruelty-free in all their posts and ads.
A lot of user-generated and influencer ads have been used by them. This makes the brand have better engagements with their customers. It also helps to instill an urge into their customers to purchase their products by using influencers that their customers follow for their ads.
They have vibrant social media ads showing bold colors with high-quality videos and images. Not only do they share their product ads, but they also share tutorial videos, skincare information, etc. to keep their customers engaged.
Milk Makeup
They have splendid easy to use designs so that their customers have a hassle-free beauty experience. Their ads say it all about their vegan beauty brands. It aims to meet the demands of high-quality ingredients from customers, and being a vegan brand enables them to deliver that.
They keep a track of the trends and use them in their ads. This helps them gain attention from their customers and other customers as well. Men and women all equally contribute to their ads. They also use a lot of influencers and user-generated content and ads to attract the audience.
They also give out a lot of informational ads and a striking element, they also have ads where they ask the customers’ health and skin conditions. This helps the customers to build a relationship of trust with brands.
Key Takeaway: Digital Advertising for Vegan Cosmetics
Buyers are now becoming much more conscious of happenings in the market. This has a direct effect on their purchasing behavior and the production of products.
Therefore, you need to advertise in a way that catches your audience’s attention. It should also give them an experience that keeps them attracted to you for a long time.
Be as creative as possible while advertising. Keep following the trends to stay up to date and best connect with the users.
Check out our article on the vegan industry for more on advertising. If you need more information on digital advertising, we are here for you.
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