Apple’s advertisement aim has always been about creating a user experience through its ads. Through the years, the advertisements for apple products have constantly evolved and have managed to bring a tinge of creativity, uniqueness, and relatability to its ads.
What are the Kinds of Advertisements Apple has Rolled Out?
Apple has rolled out many advertisements which have always gathered some much deserving eyeballs for creating an overall user experience. Apple rolled out its first-ever revolutionary ad at the 1984 super bowl.
Even at that time, when it introduced the Macintosh to the world, the aim of its advertisement was to create a user experience.
Another most relatable ad featured Kareem Abdul Jabbar uncomfortable on a coach seat but working easily because his Apple Powerbook could fit anywhere. Yet again, setting an example of user experience.
Since then, Apple has never looked back. From the sensational “Get a Mac” campaign to launching the iPhone at the Oscars with the “Hello” campaign. Apple’s ads are something everyone should take pointers from.
How is the New Apple iPhone 12 Introduction Advertisement a Thrill Ride for the Users?
The new Apple iPhone 12 advertisement promises the same. It is thrilling and filled with enthusiasm. At the same time, it is informative and provides the audience with a unique experience.
As soon as it begins, you can feel that it’s about to give you an experience. And in that one minute’s worth of advertisement, you will be intrigued, informed, and develop an interest.
What are the Takeaways?
Apple understands the importance of effective, efficient, & relatable advertising. It gets the AIDA: Attention, Interest, Desire, Acquisition model right and challenges itself to create an overall user experience through its products.
This is what brands should follow. A well-thought advertising strategy that’s user-centric and aims to create an overall branding experience for them will help you become a global phenomenon. So are you ready for the task?
