Social media. I say this word and you immediately start thinking of Facebook, Instagram, Twitter, Snapchat, Pinterest, and more. Social media has risen to popularity in recent times. As a result, brands have also been aiming to utilize this platform to be heard, be seen, and be loved. However, did you know about the power of copywriting for social media success?
Copywriting contributes significantly to your brand’s social media success. However, many brands believe that they don’t need copywriting for social media advertising. This tunneled vision might be what’s holding your brand back from making it big.
I understand you won’t just let go of the belief that you have only because I am saying. This is why I have come up with this article. Here, I will tell you all about copywriting and the power it for social media success.
So, sit back, read on, and by the end of it, I am sure you would want to incorporate copywriting into your social media advertising plan of action. However, let’s first start with gaining some clarity on the overall concept of copywriting.
What Is Copywriting?
Simply put, copywriting is writing content that sells. It is the process of writing content for promotion and advertising purposes. Copywriting isn’t just an important aspect of content marketing but plays a vital role in the success of your brand’s overall marketing and advertising plan.
In the marketing and advertising world, there are various forms of product that copywriting can deliver. These include ad sales copy, brochures, newsletters, email marketing copy, catalogs, jingles, and social media posts.
As a result, copywriting helps shape the overall appearance, awareness, and interest of the brand in the eyes of the audience. Through the years, copywriting has played a major role in the social media success of a brand. So, how is copywriting important for social media success? Let’s take a look.
Why Is Copywriting Important For Social Media Success?
You might be wondering what’s so great about copywriting? Why am I talking about it so much? How can it contribute to your social media growth? Well, don’t worry. I am here to answer all of your questions.
You as a brand should be using copywriting now. Simply because with copywriting, a great ad copy is born. It will not just help your standing improve on social media, it will help you convey just the right message.
You Will Better Communicate With Your Target Audience
If you aren’t communicating with your audience, you’re doing it all wrong. Social media is an open panel for discussions and viewpoints. As a result, it is important for you to be a brand that is constantly communicating with the audience there.
This should reflect in your pictures, videos, and other things you publish on your social media channel. From what is in the graphic to what is in the caption, everything needs copywriting.
When you copy-write the content that goes into your social media channels, you will open your brand to deep and impactful communication with your target audience. How does it get any better than this right?
You, Will, Be Able To Highlight Your Brand Personality On Social Media
Every brand has a unique personality. Your brand personality is what sets you apart. It is what helps the audience differentiate you from others.
There is a way in which a brand conducts itself on social media. This conduct is in alignment with its personality, and that’s what copywriting will help showcasing in. Share on X
Let me give you an example. I was once scrolling through my Facebook page and an ad showed up. It was Shopify’s. Let me tell you I have always been such a huge fan of Shopify ads especially because their copywriting skills are top-notch.
So this ad by Shopify stated “no one should craft for nothing”. Then it said, “Sell your crafts on FB” followed by a little detailed description stating you could sell online, in-store, and on Facebook with Shopify.
What Stood Out In This Ad Copy?
Firstly, it was so relatable. A relatable ad copy goes a long way. Why? Because it connects with the audience. Secondly, if you see Shopify, the brand personality is oozing out in this ad copy.
Shopify is always been someone that encourages entrepreneurs to become e-commerce brands. They’ve always maintained a style in which they portray themselves to the audience. Moreover, you will always see Shopify ads encouraging the audience to do something they resist doing.
This is its brand personality, and its ad copy depicts it beautifully. Therefore, it has gone to be one of my favorite brands that have a compelling social media presence. Why? Because of its amazing copywriting skills.
You, Will, Activate An Emotional Connection
Today, emotional connection with the audience is so important. You will always see that a social media post that stirs the emotional strings will garner a lot of engagement.
For instance, Humans of New York. When I first read one of its posts years back, I was moved. It immediately caught my emotional self and created a connection with me. We all know Humans of New York has now become a huge name.
It always wants people to share their stories with us. The stories have a lot of emotional value and people want to read them.
Now we all might think Humans Of Newyork just posts the captions as it is. That’s not necessarily true. The caption in itself is a specimen of amazing copywriting. It’s done in a way the brand’s personality remains intact that is the confession style, and it stirs the emotional strings of the readers.
Not only this, brands like Dove, Doritos, etc have also come up with ad copies that have managed to create an emotional bond with the audience.
In Fact, if you know, recently dove started a campaign #NoDigitalDistortion where it was encouraging young girls to be beautiful as they are.
Dove was squashing norms of unrealistic beauty expectations with this campaign. Guess what? Everyone loved it. The ad copy was top-notch and managed to emotionally connect with us all.
That is the power that an emotional and compelling copywriting skill gives you. So why not take it right?
You Will Be Able To Convert Audience Into Customers
Snowballing from all the points above, it goes without saying that copywriting will help you attract customers. Not only this, a smart, clear, creative, and relatable ad copy will also help you retain old customers.
At the end of the day, one of our prime motives is to acquire new customers and retain the old ones. If we keep posting on social media without taking our motive into consideration, it might not work out.
This is where copywriting comes in. With copywriting, you will be heard, be seen, and be loved. Your target audience will become your customers. Not only this, a good ad copy will spread through others with the word of mouth and shares on social media as well.
End result? The winner takes all. Who is the winner? You.
What Are Some Tips To Awaken The Power Of Copywriting For Social Media Success?
Now, you know about the power of copywriting in social media success. I am sure you will start using this skill mindfully and design amazing ad copies for social space.
However, to do that, you will need some tips. I am going to give you a few that work for me. These tips will help you get an idea of how to design ad copies that will really hit it off on social media. Through these, you will be heard, be seen, and be loved.
Make Your Audience A Part Of The Conversation
The audience needs to be a part of your conversation. Only then will they feel connected with your brand. So every time you design a social ad copy, think about how you can make the audience a part of your conversation?
You can say submit your story, or post a picture with this hashtag. You can also design an audio ad copy with a hook dance step and ask the audience to share their reels.
This way, you will make them a part of your brand even before they realize it. They will feel like they belong to you and in turn cherish you.
Target The Fear Of Missing Out
FOMO or fear of missing out is very real on social media. This is why it is quite addictive. We keep going back to the social media channels because we don’t want to miss out on the updates.
Now, using this in marketing, you can create an ad copy. For instance, if you say that something is “for a limited time only”, it will instill a FOMO in the audience.
Now when we have a FOMO, it’s a normal human reaction to approach what might be leaving. So, an ad copy that has FOMO will definitely get you some traffic and audience turned customers too.
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Be Subtle But Use Clear Call To Action
If you tell your audience “click on this link” they will never click on that link. So you cannot be too direct on social media.
However, that doesn’t mean you cannot have a Call to action. Unless the audience knows where to approach you they won’t be able to approach you.
I know it sounds tricky. You have to send out a CTA but you cannot be too direct with it. So, send out an indirect CTA in your ad copy.
You don’t want your social media audience to just look at your post and scroll by. Indirect, subtle but clear CTA will add brownie points to your social media copywriting.
Therefore, use this trick to add CTA to your social media ad copies. You can create a well-written post for your social media and add the CTA in the caption. That will work too. Sounds good right?
Questions Go A Long Way
Want a response? Ask a question. Asking questions is one of the most magical ways to get people to come to you.
When you ask questions on social media, a lot of people want to put forth their opinions and views relating to it.
It can be something as simple as what’s your favorite color and why to something as complex as what are your thoughts on the Palestine-Israel scenario.
Every question will get a response. You know what? Sometimes questions become so viral that you might even get 10-20k responses. That’s the kind of engagement we want right? So don’t be afraid to ask questions, they will be answered.
Power Words Will Push The Right Buttons
Thinking out of the box is great. However, sometimes sticking to the basics is even greater. The name of these basics in the copywriting world is “Power words”.
For as long as I can remember, power words have formed the shape of copywriting. Various power words have managed to work for a lot of brands. This is why they are still popular because they work.
So why shouldn’t you add a squeeze of power words to your social ad copy lemonade right? Some good old-school power words like “Free”, “Best”, “Complete”, “New”, “Fresh” etc will help you gain attention.
There’s a whole big list of these power words you can find online. Try to sprinkle some of it into your social media ad copies and you will be good to go.
Whoever created hashtags is a genius. Since their inception, hashtags have only grown to prove their importance.
With hashtags, you will be able to reach wider and be visibly brighter. However, even hashtags need to be used strategically.
A good social ad copy will have a number of hashtags relevant to what the ad copy is about. For instance, if your post is about pride month, you should be using hashtags relevant to the topic.
If you use hashtags like “ban” or “boycott” in this post unintentionally. It will cost you a lot. It will not only push the people of pride but also people like me who stand up for pride and everything about it.
Not only this, but you also need to understand that you cannot spam the post with hashtags. The algorithms of social media channels are intelligent. They will automatically slow your reach if they think you are spamming.
So, a lot of thinking should go into using these hashtags too. When used correctly and strategically, they will work tremendously in your favor.
Begin Copywriting For Social Media Success Now.
That’s it, folks. That was all about copywriting and its power in social media. We have now established that copywriting your social media content will help you be heard, be seen, and be loved.
Feeling a bit overwhelmed? Not having used copywriting consciously till now and suddenly understanding its importance can become a little apprehensive.
However, you don’t have to worry at all. You can always reach out to us. We love having a conversation over a cup of coffee (or green tea if you desire) and we will talk all about social media copywriting.
If you want we can also help you get started with it. So, feel free to reach out to us anytime you want. We are always happy to help. Till then, stay safe and get vaccinated if you haven’t already. Laters.
Some FAQs For Your Reference:
Why Should I Use Social Media Copywriting If I am Getting A Good Response Without It?
If you are good right now, don’t you want to move towards excellence? That’s what social media copywriting will help you achieve. Your brand will become a better version of itself thanks to it.
How Should I Begin The Process Of Copywriting?
Start with research. Understand the process of copywriting, and what will your brand require. Next, try to create a copywriting strategy that will help social media succeed. Lastly, try the execution and monitor the response.
I Write Creative Captions On Social Media, Isn’t That Enough?
While that may be good for now, for long-term standing and growth, you need to be conscious about the content you are creating. You need organic followers and engagement. That will happen when you practice mindful copywriting for social media.
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