There are a lot of times when we see two brands merging, or one brand acquiring the other. A collaborative branding strategy works in favor of brands many times.
Acquiring a brand for a better standing in the market has become one of the chosen methods for a lot of brands these days.
More recently, we have had many examples of the same. From Mars acquired Kind North America, there’s another brand that chose the road of acquisition: Buzzfeed.
What is Happening Between HuffPost and Buzzfeed?
After all the rumors about Huffpost being sold for many years, Buzzfeed has finally confirmed that they will soon buy the online news service of HuffPost.
They have now decided to collaborate as one and work together in this competitive world for better productivity. This partnership can be seen as a major move in the world of journalism and digital media.
Why are Such Collaborations Important in the Brand World?
In today’s world, it is challenging to keep up with the competition in the world. Sometimes brands have to step up and adopt a collaborative strategy with other brands to keep their mark intact.
This not only increases exposure, but it also brings in greater success and stronger impressions about the brands. Moreover, it also helps them to have a steady standing. Because resources are joined and so is the good name of the two brands.
This collaboration comes with a lot of benefits. This includes syncing their content and bringing innovative thoughts and strategies to attract the onlookers which is an ideal strategy.
Sometimes Rebranding is Also Necessary for Revival
Sometimes, an effective rebranding effort is also built on the concept that a brand has got to possess a place in a consumer’s mind which helps them in trusting your brand.
It is important to understand what makes your business distinctive and superior to your competition. Because having customers who tell the world how much they love your brand and products is invaluable.
So, what changes do you think are going to happen with such partnerships. What may be the future of the digital branding world?
