Brand value and customer privacy go hand in hand. These days, customers value the brands providing them with much-needed privacy. Therefore, brands are focusing on the policy of consumer privacy nowadays.
To ensure the best results in keeping customer data and information protected, brands are following a well-structured procedure. Providing encrypted messaging services means that consumers are able to connect without stress. However, a tech giant like Facebook introduced privacy changes in its acquired WhatsApp messenger, and it is the talk of the town now.Â
WhatsApp began rolling out in-app updates to Android and iOS users earlier last week, announcing an update to its Terms of Service and privacy policy. This has generated massive privacy concerns all over the world.Â
The messenger app operated by Facebook said that it would share user data with other Facebook businesses as part of the policy change. For users, the message explains how WhatsApp manages data. Also, how it communicates with Facebook to allow integration through multiple applications.Â
Why is Brand Value Directly Proportional to Customer Privacy?
These days, customers are more connected with the internet and online culture. They spend more time online and share more information than ever.
Brands today build their market strategy in such a way that the activities are linked to many other companies. All these businesses require customer data to target customer ads and use other tactics.
But it is now necessary to preserve customer privacy more than ever to ensure proper customer relations and brand growth. If you want to develop your business, it is essential to gain and retain the trust of your customers.
Privacy for the Win…
As privacy concerns started surging, people have slowly started to shift from WhatsApp to Signal and Telegram. Recently, Elon Musk endorsed Signal. He tweeted asking people to use Signal and also shared the method of creating groups on Signal and maintaining privacy.Â
Messengers like Signal and Telegram do not exchange user data, unlike WhatsApp. The new privacy feature for iOS 14 also makes it easy for users to explore how apps share their data.
Signal or Telegram, which app are you choosing?
Go Organic And GMO Free!Effective Grass-fed Marketing & Advertising Techniques
