In this article, we’re going to learn the secret sauce for creating and running successful social media ads for clean beauty products.
Unlike what many believe the same kind of social media advertising strategy can’t be applied to every beauty product.
For example, clean beauty brands are very different from other makeup brands. They are natural. They are green. And they are clean. As obvious, they do have a competitive edge over others and it needs to reflect in their social media ads.
Before we go deep and learn what it takes to create an impactful clean beauty ad on social media, let’s first understand what do we mean by the word “clean beauty.”
What is Clean Beauty?
A beauty product that is safe for humans as well as the planet.
Or
Any makeup product that fulfills the following two criteria will be considered as a clean beauty product:
Non-toxic Ingredients
The ingredients in the product need to be non-toxic and safe. For example, a beauty product can’t be called a clean beauty product if it has one of the following toxic ingredients:
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- Parabens like Propylparaben and Iosbutylparaben
- Chemical UV filters Octinoxate and Oxybenzone
- Diethanolamine (DEA)
- Triclosan
- Phthalates like Dibutyl phthalate
- Sodium Laureth Sulfate (SLS)
- Formaldehyde
- Polyethylene (PEGs) like PEG-10 laurate
- Butylated hydroxyanisole (BHA)
No Hidden Ingredients
The product should list all the ingredients in the product. Just saying “fragrance” under ingredients is considered misleading. Such products can’t be considered as a clean beauty.
Advertising Clean Products on Social Media: 3 Tips You Must Follow
Don’t Greenwash
Just being a clean product doesn’t imply that the product is organic, vegan, sustainable, or natural. Every word has a different meaning. You don’t want to confuse your audience or cheat your audience by saying something that you’re not.
If your product is all-natural, advertise on social media as all-natural.
Just in case, if all those ingredients are also organic, proudly flaunt them on social media as a natural and organic product.
When you use wrong words just to get a click from a user, you fail to build trust. And if trust is lacking, a sale can not be made.
Don’t be Modest
Your product description is a great ad copy in itself. You don’t have to lie but you also don’t have to be modest if your product is the best. Then, it won’t be considered as bragging but will be called educating. Share on X
If your product is natural, non-toxic, green, clean, organic, vegan and fragrance-free, talk about everything in your social media ad. These are the points that will give you a competitive edge over others and will also help you in making the kind of impact you want to create on your target audience.
Be Careful With Your Targeting
You have to remember two things:
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- Not everyone is looking for clean products. Everyone has different priorities. Some people want a non-toxic, vegan lipstick and they are ready to pay the price of the same. While some others just want a lipstick which is less than $10.
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- People who are not looking for clean beauty can be made interested in those products but this task is not going to be easy. It will involve a lot of brand awareness social media campaigns. And such campaigns take time and money to bring the necessary culture change by educating the audience.
If you have limited resources, you want to focus more on the existing market of clean beauty lovers rather than focusing on the entire market. It will save you some time and money.
Once your product starts generating revenues, then you can expand your target audience.
Key Takeaway: Social Media Advertising for Clean Beauty Products
The demand for clean beauty is rising as people have started questioning the ingredients in their makeup. Customers want a safe product with transparent labeling of ingredients. And it’s your job to reduce the gap between you and your customers. So, they become aware of a good product that can end their search for clean beauty and solve their beauty issues.
Moreover, what is a great way to reach your audience than social media advertising. It is cheap and effective. But if you also want it to be impactful, you have to follow the three tips shared in this blog. On the other hand, if you want professionals to take care of your advertising needs, then get in touch. At Bizadmark, we know how to create memorable and effective ads that people love.
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